Conclusion

In comparison, I think that the two festivals have done a very good job in their marketing strategies, and they have also attracted many audiences throughout the years. Not only do they cater to the locals, they also have services for overseas people who wants to attend the performances.

However, my opinion is that, the Singapore Arts Festival had a better marketing strategy as compared to the Hong Kong Arts Festival.

The areas where I think Singapore Arts Festival did a better job are the Partnerships and Promotions. Singapore Arts Festival has many partnerships with different areas of the economy, like the media, embassies and even SMRT, whereas the Hong Kong Arts Festival only has a few partnerships.

With more partnerships, there will be more benefits to the partners. Not only will the festival stand to gain from the partnerships, their partners will also have some benefits. Furthermore, increased partnerships will mean that, there will be more advertisements and more people knowing about the festival. This point leads on to the next area, Promotions.

Many more information could be obtained in the internet for Singapore Arts Festival, as compared to the Hong Kong Arts Festival. There were also many more banners that could be found in the internet at different parts of the island in Singapore, but none could be found for the Hong Kong Arts Festival.

Also, there were many advertisements on the television, showcasing the Singapore Arts Festival in Channel 5 and okto channel, as these two are the official media station and supporting media station. The Hong Kong Arts Festival does not have any official media station though.

Thus, in comparison, I think that Singapore Arts Festival had a better marketing strategy than the Hong Kong Arts Festival.