Monday, June 22, 2009 &
f) Comment on the amount of tourism benefits received by the host city of the chosen event.
The World Tourism Council estimates that travel and tourism provides employment for more than 100 million people worldwide (that's one in sixteen workers) and is responsible for over 7% of world wide capital investment. This is the statistics for employment that are created by tourism from Fraser Coast.
Tourism benefits can be furthered separated into a few areas, where the tourism benefits will be clearer readers. The few areas are political, economical, social and cultural impacts and lastly, physical and environmental impacts.
Political impacts are the extent of the ability of festivals and events to raise the profile of politicians and the cities and state they govern in, from our lecture notes. For Singapore Arts Festival, the amount of tourism benefits received by the host city, Singapore through political impacts would be the increasing of awareness that Singapore is becoming an arts country.
Economical impacts are what affect the population and the country directly. With tourists entering into Singapore for the Singapore Arts Festival, there will be multiplier effect, when one tourist dollar will be multiplied into more than one dollar eventually. Also, there will be many areas which are affected; such the tourists will have to spend money on lodging, shopping, food and beverages, and of course, also on the Singapore Arts Festival. Thus, the amount of tourism benefits received by Singapore due to the Singapore Arts Festival economically is very huge, and it can be vital to Singapore’s economy.
With more tourists coming into Singapore, there will be more employment opportunities such as hotel industry will need to hire more people to cater to the increased in number of tourists. And more tourists will lead to increased in consumption of local fare and even luxury food, thus leading to even more employment opportunities.
Social and cultural impacts will be the benefits gained by the locals in Singapore. Singaporeans will have shared entertainment experience, where Singaporeans are able to watch performances together. There is also increased pride. In Singapore, where there are several different races, there is different performances for different races, make them feel proud of their own races. Also, community participation is also increased, as some artists from Singapore will be invited to perform, like The Pinholes.
The Singapore Arts Festival also benefited Singaporeans as locals were able to broaden their horizons, and they were also able to see how artists from other countries performed, and learn from them, and get exposed to new and innovative ideas.
Lastly, it is the physically and environmental impacts. When we invite overseas artists to perform at the Singapore Arts Festival, we also have to care about our environment, so that we are not looked down on, by other countries which are very clean.
Conclusion
I think that the Singapore Arts Festival has brought about much tourism benefits for Singapore. Not only did it attract many tourists to come Singapore specially for the Singapore Arts Festival, it has also made tourists spend much money in Singapore, thus creating a multiplier effect, and also more employment opportunities for the locals. Singaporeans also gain when tourists come into Singapore, and communicate with the locals. Singaporeans will learn more about the cultures in overseas, and also widen their horizons.
In addition, Singapore will be viewed even more of an arts country after the Singapore Arts Festival, and will bring sophistication to the country’s reputation.
Individually, after attending a few of the Singapore Arts Festival performances, I find myself more interested in arts, and that, my opinion of arts has changed gradually. Before this, I was never into arts, but the Singapore Arts Festival has allowed me to be more exposed to arts, and I understand that arts can be in many forms too, not only in drawing. Crackers? is a fun way of experiencing arts, and so is music. I hope that the Singapore Arts Festival will continue to have its annual event, and have more forms of arts that I, and the normal Singaporean can go to, and enjoy.
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