Monday, June 22, 2009 &
Packaging and Distribution
Packaging and distribution is how the event packages itself, and distributes it so that more people are accessible to its event, and also purchase tickets easier.
The Singapore Arts Festival and Hong Kong Arts Festival both package themselves as international arts festivals, and also, a symbol of their own country’s arts. Because of this packaging, many people will be attracted to it, as more and more people in nowadays are attracted to arts.
Both art festivals also distributes their event ticketing at various areas, which means that, their consumers can book their tickets in advance through various ways, and at various locations.
For the Singapore Arts Festival, there are 5 ways to book the tickets.
The first way is internet booking, where consumers can book their tickets online through the Sistic website at www.sistic.com.sg with credit card payment only.
The second way is through telephone booking, with only credit card payment. Not only does this telephone booking applies to locals, it also welcomes calls from overseas, as the Sistic hotline has a (65) in front of the number, which is the Singapore code.
The third way is through the various Sistic authorized agents everywhere in Singapore. Sistic has a total of 25 authorized agents in Singapore!
The fourth way is at overseas Sistic agents. There are five overseas Sistic agents, three at Malaysia, and two at Indonesia.
Lastly, the fifth way will be purchasing tickets at the door. Also, the Festival Hotline is stated, to allow consumers to check if the event tickets they want are still available.
The Hong Kong Arts Festival has more ways of booking tickets; with seven ways of booking the tickets, it is hard to find a reason to reject going to the festival.
Consumers are able to book via internet, postal (mail) and fax. And also, for counter booking, they have internet ticketing service, telephone credit card booking, outlets counter booking and overseas fax booking.
The postal and fax ways of booking tickets cater to the people who are still not that good at computers to book the tickets. These two ways are what the Singapore Arts Festival lack of, thus, I think that the Singapore Arts Festival should have this two ways of booking.
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