& MUSICwidoutLYRICS ; MEwidoutYOU

Monday, June 22, 2009 &

People

The people in the 8P’s are the ‘cast’, the audience, and the hosts and guests.

In this case, the Singapore Arts Festivals has their performers and volunteers as their cast. The audiences which are the consumers and visitors, and also the hosts like the organizers, and co-organizers of the festival.

The interaction between the cast and the audience has much to do with the customer satisfaction level.

Thus, how the performers and the volunteers communicate and service their audiences is very important.

For example, in the performance by Oh! Brothers band from Korea, they wanted the audiences to join them in enjoying the music, and wanted them to stand up and dance to the music.

Although the audiences were quite reluctant, but the band managed to persuade them to stand up, and enjoy the performance to the maximum.

People standing up and dancing to the music during Oh! Brothers’ performance

Another example would be at the Crackers?.

The volunteers and organizers there were dressed in a very unique way; they were wearing firemen-like clothes.

And when I wanted to take a picture of one of the volunteer who came all the way from UK, he looked at the camera, and smiled for me.

Volunteer / Crew from Crackers UK

Also, the performers that were invited to the Singapore Arts Festival were from many different countries, like Japan, Korea and UK.

As for the Hong Kong Arts Festival, even though I did not go to any of the events there, I believe that there was great interaction between the cast and the audiences, as artists and performers are always able to engage their audiences and make them enjoy their performances, to say the least, top performers and artists from all over the world.