Monday, June 22, 2009 &
Place
Place, the second P in our 8P’s, is the location of the festival itself, and also the setting, atmosphere and the destination features, as derived from our lecture notes.
The place is important, and considered an experiential component, as it will directly affect the experience of the consumer.
The place of the festival has to be easily accessible to the visitors, so that, they would not have much trouble getting around, thus decreasing their customers’ satisfaction level.
The Singapore Arts Festival has many events and programs this year at various locations, like Vivo City, Ang Mo Kio, Yishun, Marina Barrage, and also the Esplanade, a symbol of arts in Singapore.
Thus, it can be said that, the Singapore Arts Festival this year has planned their events and performances at almost everywhere of Singapore!
No matter where you are, there is always a performance or event near to you, for you. Also, there were outdoor and indoor performances as well.
A photo of Marina Barrage
Esplanade
As for the Hong Kong Arts Festival, while visiting the website, I noticed that there were many different locations for each different performances and events.
As Hong Kong is much bigger than Singapore, all the more they should make their festival events and performances at different places, so as to be more accessible for their visitors.
Some of the locations used by the Hong Kong Arts Festival were Grand Theatre, HK Cultural Centre, Fringe Theatre, Fringe Club and the Concert Hall at HK City Hall.
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