From the lecture notes, I understand that price is the admission tickets, event tickets in our case, the packages that come with the tickets, and lastly, the merchandises that can be bought during the festival. Pricing of the admission tickets is also one of the important aspects during an event or festival. Too high a price will not attract as many people as estimated, and too low a price will not be able to cover over the expenses and also the amount payable to the artists.

Thus, the pricing must be of a certain amount, so that people are still able to afford the tickets, and the event will be able to cover the expenses and everything.

For the Singapore Arts Festival, all of the ticketing information like the prices, dates and timings can be obtained from a website, http://2009.singaporeartsfest.com/pdf/SAF_Guide_2009.pdf.

In addition, with the ArtsFest Club membership, the members are able to enjoy 10% off single ticket purchases. There are also general sales discounts, where consumers are able to get up to 15% off if they purchase tickets to 4 or more shows, without any membership. There are also concessions for senior citizens, full-time students, and NSFs, with 20% discount off the value purchases. There are also discounted pricings for large groups, or school bookings.

Not only that, the Singapore Arts Festival also had some performances which are free for the public!

There were even merchandises sold after Crackers? and the band performances like their T shirts and albums.

A volunteer posing for the camera while holding on to the Crackers? T shirt

As for the Hong Kong Arts Festival, there are discounts for people who book early in advance, like being able to have the Privileged Festival Friends/Student Friends status and 15% discount if there is a successful subscription to seven or more performances.

There will be 5% discount if there is a successful subscription to three to four performances, and 10% discount for five to six performances. Also, for full time local students, they have concessions of half price tickets.

Lastly, in order to attract consumers in the long term, the Privileged Festival Friends/Student Friends are also able to get the best available seats for the 2010 Arts Festival.