Monday, June 22, 2009 &
Product
From Wikipedia, the definition of product is as such, in marketing, a product is anything that can be offered to a market that might satisfy a want or need.
For example, in retailing, the product is the merchandise, in manufacturing, the product is the raw materials, and sold as finish goods.
From our lecture notes, the product is mostly a service, and the quality is essential. Thus, in our case, the product is the Singapore Arts Festival, and everything that the Singapore Arts Festival can offer its visitors and consumers, like the different performances and events.
As the Hong Kong Arts Festival is also an arts festival, it can be said that the two festivals have the same kind of product.
The product in marketing terms can also be said as the core product, the facilitating product.
I believe the core product in both of the festivals is the experience that the consumer gets when they go to the festival.
However, each different festival would definitely give a whole total experience, due to the different performances and events involved.
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