Monday, June 22, 2009 &
Programming
Programming is how the programmer plans their events and performances, so that it will benefit the event the most, and also the consumers.
In our case, for programming to be successful, the programmer must be able to line up all the performances in such a way that, not only will it arouse interests from the locals, make sure that the major performances do not clash with each other.
Lastly, the timings of the performances should be able to be made in such a way that the consumers will be able to enjoy several performances at a place in a certain timeslot, and not wait for a few hours interval between performances.
This is an important element of the marketing strategy as not only will it affect the consumer’s satisfaction level, it will also determine if the consumer will continue supporting the festival.
From a personal experience in the Singapore Arts Festival, I went to the festival on two separate days in the evening time, and I was able to watch two band performances and one Crackers?.
The two band performances were about half an hour long, and there was about half an hour interval between the two performances. This half hour interval allowed visitors to have a short break between enjoying the performances, and also have time to grab a small bite.
I think that, this will increase the customers’ satisfaction level.
Also, during the closing celebrations of the Crackers, there was only one event at that timeslot, which means that, there was not any clash of major events.
Although I did not go to the opening ceremony of the Singapore Arts Festival, from the events calendar, I can derive that, there were not any other events or performances which clashed with the festival opening, Helios II.
For the Hong Kong Arts Festival, by visiting the website, I understand that the event which stretched from 6 February till 8 March had various events at different days, and also different times of the days.
And also, due to its successfulness of the arts festival, I can say that they had successful programming of events.
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